Why the World’s Top Venture Capitalists Just Bet Big on Nootropics

by Chad M

If money talks, then it’s official: Nootropics (aka “smart drugs”) have gone mainstream. And they’re getting multi-million dollar investments from the world’s most successful venture capitalists. Mega-successful VC firm Andreessen Horowitz (they’re the people who bet and won big on Facebook, Skype, Airbnb, and dozens of others) just announced a $2 million investment in smart drug startup Nootrobox. Nootropics/smart supplements use single or blends of ingredients to improve cognition, memory, focus, attention, and/or energy. Most of these supplements aren’t prescription drugs, and many are derived from or feature only natural ingredients.

Andreessen Horowitz

Image Credit: Andreessen Horowitz

But there’s one piece of information you won’t find in news reports on the deal. And it’s something you have to learn from a lot of testing and comparisons of the market’s leading smart drugs. We’ve reviewed Nootrobox’s products before, and their current lineup is hopefully just the tip of the iceberg. Our testers were enthusiast on their RISE and SPRINT supplements, though their ingredient combos aren’t entirely new in the space. To be fair, Nootrobox is pretty transparent with their ingredients, labeling, and dosages, which we appreciate. As far as transparency, we place them alongside all-natural or earth-grown blends from some other manufacturers, which are also well sourced and transparent.

Brain supplements investment

Illustration by Morgan Schweitzer

Nootrobox seems eager to use at least some of their new funding to research new stacks and products. Nootrobox’s blog announcement comes at a time when nootropic manufacturers are making big leaps forward in taking their products from niche supplements to worldwide popularity; increasing product diversity and creating supplements that stand as unique will be crucial in that push. We’ll be monitoring the company (and its competitors) closely, testing out the latest products to see which are actually pushing the envelope on quality and effectiveness.

DISCLAIMER: We are not doctors. The opinions on this website are not to be taken as medical advice. None of these opinions have been reviewed by the FDA. Consult your doctor before taking any supplements. We receive free products to review and participate in affiliate programs, where we are compensated for items purchased through links from our site (at no cost to the buyer). See our disclosure page for our list of comped products and affiliate programs. BrainWiz.org is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

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